Decker Design creates winning concepts through Relationship Based Design(SM), our unique approach to delivering value. We apply acquired intuitive knowledge of your company to every aspect of our work, coupling it with a personal commitment to do our very best. The result is exceptional design that engages the reader and communicates your message with extraordinary clarity – delivered through a process that is predictable, free of surprises and cost-effective.
Relationship Based Design combines structure and inspiration into three steps:
Discovery and Development: To ensure we meet your objectives, Decker Design must first deeply understand your business goals, subject matter and audience. We gather this information systematically, starting with a thorough discovery and strategic development phase that culminates in a presentation, highlighting what we see as your strengths and competitive advantages.
Design Brief: From this intelligence, we create a detailed design brief, a critical guide for creative development and preliminary recommendations. To ensure we capture and act upon all feedback, we channel all communications through a proven, iterative creative process that produces tangible, media-specific content and messaging targeted to your audience.
Work: Once the final concept is selected, Decker Design rigorously flow it through all parts of the project, ensuring emotionally captivating visuals that complement the content. Through this discipline, the most complicated projects are expertly transformed into organized, unified, cleanly designed communications your audience will embrace.